Nestled between Boston and the Berkshires, Central Massachusetts offers a perfect blend of historic charm, scenic beauty, and urban energy—anchored by Worcester, the second largest city in New England. From Revolutionary landmarks and lakeside escapes to hands-on museums and award-winning cuisine, the region is packed with memorable experiences for every group. You’re sure to leave smiling—after all, the smiley face was invented here in 1964.
Allow at least three hours for your group tour at Old Sturbridge Village.
Worcester’s City Hall is a symbol of the city’s wealth and industrial prosperity at the turn of the 20th century. The 1898 Renaissance Revival-style building is constructed of Milford pink granite.
SEE
Old Sturbridge Village
Step into the 1830s at the largest outdoor history museum in the Northeast. This immersive village offers costumed interpreters, period workshops, and seasonal festivals across over 200 acres. A true must for groups exploring early American life.
1 Old Sturbridge Village Rd., Sturbridge
(800) 733-1830
osv.org
New England Botanic Garden at Tower Hill
Nestled in the hills of Boylston, this year-round garden oasis features 171 acres of indoor conservatories, wooded trails, and stunning views of Mount Wachusett. Garden picnics and seasonal displays add to the serene beauty.
11 French Dr., Boylston
(508) 869-6111
nebg.org
Worcester Art Museum
Boasting more than 38,000 pieces and spanning 50 centuries, this group-friendly museum features everything from Roman mosaics to armor and rotating exhibitions in a walkable, elegant setting. Grab soup and a salad at the museum café surrounded by art in Renaissance Court.
55 Salisbury St., Worcester
(508) 799-4406
worcesterart.org
For Planning Advice
Contact:
Sam Ashraf
Director of Marketing
Discover Central Massachusetts
311 Main Street, Suite 200
Worcester, MA 01608
(508) 753-1550
EAT
Salem Cross Inn
Set in a restored 18th-century farmhouse, Salem Cross Inn serves classic New England fare with a side of countryside charm. Known for its fireside feasts, historic ambiance, and seasonal menus, it’s a favorite for groups seeking an authentic, locally sourced dining experience.
260 W. Main St., West Brookfield
(508) 867-2345
salemcrossinn.com
Samuel Slater’s Restaurant
Chargoggagoggman-chauggagoggchaubuna-gungamaugg—also known as Webster Lake—this modern lakeside restaurant pairs upscale American cuisine with one of the most scenic views in Central Massachusetts. Groups can enjoy waterfront dining, private event spaces, and seasonal boat tours.
200 Gore Rd., Webster
(508) 943-1639
samuelslaters.com
Bocado Tapas Wine Bar
Small plates, big flavor. This lively Canal District spot brings Spanish tapas to Central MA with shareable dishes, sangria by the pitcher, and a vibrant atmosphere perfect for groups. Select from over 40 different tapas and an exclusively Spanish wine list.
82 Winter St., Worcester
(508) 797-1011
bocadotapasbar.com
MUST-KNOWS FOR DRIVERS
Affectionately referred to as the Heart of the Commonwealth, Central Massachusetts offers motorcoach groups easy access from across the state and New England via the Massachusetts Turnpike (I-90).
SLEEP
AC Hotel Worcester
Modern comfort meets walkable downtown charm. Located steps from Worcester Common, the AC features sleek, minimalist rooms, curated amenities, and flexible meeting space—ideal for group stays in the heart of the city. Unwind at the end of the day at the AC Lounge.
125 Front St., Worcester
(774) 420-7555
marriott.com
Publick House Historic Inn
A cozy Colonial-era stay with group-friendly rooms, on-site dining, and classic New England charm. Start your day with coffee and a signature pecan sweet roll at the Bake Shoppe, which has been serving up home-baked goods and hospitality since 1771.
277 Main St., Sturbridge
(508) 347-3313
publickhouse.com
Beechwood Hotel
As Worcester’s only AAA Four Diamond boutique hotel, the Beechwood blends elegance with convenience. Featuring upscale accommodations, award-winning dining at Sonoma Restaurant, and ample space for meetings and group stays, it’s a luxurious home base for exploring Central MA.
363 Plantation St., Worcester
(508) 754-5789
beechwoodhotel.com
Photo credit: Discover Central MA.
